Ancillary Research 2: Advert Analysis 2
04:34
The second advert I analysed was Ed Sheehan's concert/CD advert.
Background info
Main image
The main image consists of a black and white image of Ed Sheeran holding a cat. It is on a white background which draws attention to the main subject of the photo which is Ed. The imagery of him holding a cat relates to his image as a songwriter as he is a very well known cat lover and eunthusiast. It portrays him as a caring individual and shows his diversity in his music as it is quite a carefree image and isn't serious. The cat in the image is actually his own rescued cat which makes the image more personal, which again may be a reason why it is also black and white. The black and white also highlights a sense of nostalgia which is a common theme in his music.
Title
Layout
The layout of the advert is very simple, with the main image of Ed in central composition and his name positioned directly above. Extra information on his tour is positioned below his name and positioned to the right hand side to add extra information.
The date of the tour is in the bottom left hand corner which doesn't follow the conventional advert design but instead draws attention more to the main image. Overall the ratio of text to background is heavily balanced on the background side so we see less text and more of the image. By having an advert more focused on an image of an artist is makes it more authentic and less commercialised which adds to Ed's humble image.
The layout of the advert is very simple, with the main image of Ed in central composition and his name positioned directly above. Extra information on his tour is positioned below his name and positioned to the right hand side to add extra information.
The date of the tour is in the bottom left hand corner which doesn't follow the conventional advert design but instead draws attention more to the main image. Overall the ratio of text to background is heavily balanced on the background side so we see less text and more of the image. By having an advert more focused on an image of an artist is makes it more authentic and less commercialised which adds to Ed's humble image.
Font
The other font on this advert is the dates of his concert. It is capitalised which draws attention to it and in a consistent font. The sizing however varies and we see the date in a bigger font than the location info. This again adds more emphasis to the important details of the poster. The colour of the font is also black which contrasts the background and therefore draws more attention.
Colour Scheme
The colour scheme for this advert is very simple and all in greyscale. We see more of a contrast in the black and white image and more of an emphasis to black and white tones. As mentioned before, by having a black and white or greyscale theme in a advert highlights a personal element to the artist and music and emphasises a common theme in Ed's music which is nostalgia and memories.
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