Ancillary Research 2: Advert Analysis 1
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The first advert analysis I did was Arcade Fire's magazine advert for their album 'Neon Bible'.
Background Info
Arcade Fire is a Canadian indie rock band based in Montreal,
Quebec,[1][3] consisting of husband and wife Win Butler and Régine Chassagne,
along with Win's younger brother William Butler, Richard Reed Parry, Tim
Kingsbury and Jeremy Gara. The band's current touring line-up also includes
former core member Sarah Neufeld, frequent collaborator Owen Pallett, two
additional percussionists, Diol Edmond and Tiwill Duprate, and saxophonists
Matt Bauder and Stuart Bogie.
Founded in 2001 by friends and classmates Win Butler and
Josh Deu, the band came to prominence in 2004 with the release of their
critically acclaimed debut album Funeral. Their second studio album, Neon
Bible, won them the 2008 Meteor Music Award for Best International Album and
the 2008 Juno Award for Alternative Album of the Year. Their third studio
album, The Suburbs, was released in 2010 to critical acclaim and commercial
success.[4] It received many accolades, including the 2011 Grammy for Album of
the Year, the 2011 Juno Award for Album of the Year, and the 2011 Brit Award
for Best International Album. In 2013, Arcade Fire released their fourth album,
Reflektor, and scored the feature film Her, for which band members William
Butler and Owen Pallett were nominated in the Best Original Score category at
the 86th Academy Awards. All four of their studio albums have received
nominations for the Best Alternative Music Album Grammy; the band's work has
also been named three times as a shortlist nominee for the Polaris Music Prize:
in 2007 for Neon Bible, in 2011 for The Suburbs and in 2014 for Reflektor,
winning the award for The Suburbs.
Main Image
The main image consists of neon lighting that make up bibles and a border. The neon lights are different colours, the covers of the bible are red and the insides are white and blue. The border around these bibles is made up of white neon lights. The imagery of the bible is significant as it relates to the name of the album which is 'Neon Bible' which is also why neon lights are used - adding to the appeal of the album. The background is black which helps to illuminate the neon and draw more attention to the imagery.
Title
On this magazine advert we have two titles, the band name and the album name. The band name 'Arcade Fire' is also made up of neon lights and being white and capitalised - helps it to stand out. The actual font itself looks quirky and almost handwritten as letters vary in stroke and size which relates to the genre of Indie. 
The name of the album however is not made up of wire which makes it stand out as it is not consistent with the rest of the design and is white which contrasts with the black background. Unlike the band name the font is consistent between letters as they are all capitalised, have the same stroke throughout and are all the same size.
Layout
The main art is centred in the middle, with the neon bible directly centre and framed by a wire border. The name of the band is directly above this and the name of the album directly underneath the art in the centre like a conventional magazine advert. The layout of all of the fonts are centralised and line up in the centre like the album art. The date of the release is the last thing on the advert which is the most important feature of the advert so by having it last creates anticipation.
Font
We have three different types of fonts on this advert. First is the name of the band which is written with wire lighting and is irregular in size and style. The second style of font is the name of the album which is written in capitals and is consistent in size and style, the same font is also used for the release date of the album. The third style of font is underneath the album name where it talks about the tracks on the album and the different features. This is similar to the font that says 'NEON BIBLE' but is smaller and is not capitalised. All the font on the advert is in the colour white which contrasts nicely with the black background and stands out.
Colour Scheme
The colour scheme consists of bright and darker colours, we have black and white which are classic colours but we also have neon colours to contrast with that as well. Most of the advert background is black and all the album art is in neon colours making them stand out. The colour white can be seen in the fonts, contrasting against the black background, so we can see consistency with what colours are used where.
Font
We have three different types of fonts on this advert. First is the name of the band which is written with wire lighting and is irregular in size and style. The second style of font is the name of the album which is written in capitals and is consistent in size and style, the same font is also used for the release date of the album. The third style of font is underneath the album name where it talks about the tracks on the album and the different features. This is similar to the font that says 'NEON BIBLE' but is smaller and is not capitalised. All the font on the advert is in the colour white which contrasts nicely with the black background and stands out.
Colour Scheme
The colour scheme consists of bright and darker colours, we have black and white which are classic colours but we also have neon colours to contrast with that as well. Most of the advert background is black and all the album art is in neon colours making them stand out. The colour white can be seen in the fonts, contrasting against the black background, so we can see consistency with what colours are used where.
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