Here are a few of my location ideas:
Train:
The first main location I have chosen to use is the inside of a train. Being inside of the train will highlight their journey and set the music video as being an account of their day out. I have chosen to use a train and not any other method of transport such as cars etc is because trains are the most popular method of travel and my audience will be familiar with it, creating a social pragmatic that the audience can relate to. It also highlights the fact that they are going out somewhere far and unfamiliar which can emphasize the spontaneous nature of the music video. I also decided to use a train as they are the most popular method of transport among teenagers and young adults which can emphasize their naivety and youth. It also familiarizes the audience with the context of the characters' because they are not as independent and able to drive.
Streets in Oxford:
This is the main location of my music video, below is an overview of the main filming location which are two roads in this intersection.
St.Aldates Street
High Street
This is the main location of my music video, below is an overview of the main filming location which are two roads in this intersection.
Below are overviews of the two streets.
St.Aldates Street
High Street
(Here is the entrance to the indoor market that I want to film at which is also on High Street)
I wanted to film somewhere out in the streets as I wanted to create the idea of a quest narrative and foreground the idea of a casual day out. I also want to film them outside as it again highlights how they are exploring the streets and show just how overwhelming and busy the atmosphere is. By filming out in busy streets with lots of people and many things taking place at the same time can portray them as bold and reckless with no fear which characteristics them as young teenagers. It also emphases the idea of age and the demand for individuality. I chose these streets as they mimic streets of London which is something I want to try and highlight in my music video as London is seen as a very overwhelming city that is full of discovery. I however chose not to use the actual streets of London as they are very busy and it is difficult to avoid rush hour.. There are also many red buses and telephone boxes which then places the audience in the geographical context of the music video.
The Covered Market Oxford (market/ inside of shops)
I will also need to film here as I want to include variety in my music video and also have them in some of these shops trying things on and exploring the indoor market to accentuate their relationship as a couple and keep the narrative flowing. Filming inside well as outside can help shape my narrative as we see almost every key element of their journey. I also want the journey to seem as if it has a purpose so ideally shopping seems like something that is genuine and legitimate. This specific indoor market is very niche with many independent shops and stalls so it would be ideal in helping portray my genre in the video. This also does have some similarities to Camden Market in London except it is indoor which can help portray my indie genre further.
Moo-Moos Milkshake Place Oxford
This is for when they are inside the indoor market and are getting a smoothie. I wanted to include some variety in the types of things they do so naturally I included them getting drinks, as smoothies are something that are quite popular among teenagers. I also want to include this as I want the trip to seem authentic and not repetitive with the same clips of them walking. I am hoping for this to appeal to the audience as it will hopefully be something they can identify with.
House of a friends (Middleton Cheney)
The last scene will hopefully be a party as the last part of the song is more upbeat and lively than the rest. I chose to use the location of a party as it is common among teenagers and young adults and highlights the teenage mindset of being reckless and free. It will also play as a social pragmatic to the audience as well as being something they can personally identify themselves and their own experiences with. I will really try here and emphasize the teenage nature and preconceptions of teenagers such as excessive drinking and partying which will hopefully emphasize the actor's desire for their own identity and sense of self. This also relates well to my genre as indie music videos tend to include partying. This also relates well to my media form as music videos also tend to be based around the idea of letting go and having fun. I chose this location as from experience as there have been many successful parties hosted here. I have seen the location in full myself so I know this will work really well as the atmosphere will be a more realistic party atmosphere as it is actual party of real people anyway and therefore will make the party scene seem more genuine.
Based on what I have researched looking at music videos and music videos of the Indie genre here are some conclusions I have made for who I want my target audience to be:
The results of my previous audience feedback showed that my music video would appeal almost equally to both genders with females only 5% higher interest than males.
All the participants above were of the same age range which is my ideal target audience age (16-25).
- Teenagers/Young adults (from the ages of 16-25)
- Males and females
- Part of the UK population (because of cultural pragatics of the UK and the band being a UK band)
- People with an interest in music
- People with an interest in the Indie genre
The results of my previous audience feedback showed that my music video would appeal almost equally to both genders with females only 5% higher interest than males.
Based on this I will continue my research and planning keeping in mind what I think will appeal to my target audience.
These are my ideas for my narrative and potential locations for my music video. After getting all my ideas down, I circled my final ideas in pink pen.
For my music video I am only hoping to have one type of non-diegetic sound which is the music for the music video. This will be 'Good Grief' by Bastille. Of course to avoid Copyright I needed to gain permission from the artist's to use their music.
To do this I went on the Band's website to find a method of contacting them.
I attempted to contact the band through the email on the website and waited a week and did not get a response. I concluded it would be too time consuming to get a confirmation from the band so I decided to continue and use the song anyway however I will keep in mind any legal issues and will make sure that the music video does not replicate the original in any way.
To do this I went on the Band's website to find a method of contacting them.
This is my mood board for my music video ideas and a collection of some of the ideas that I have.
(Photos taken from Tumblr.com and various music videos, credit to original owners)
After talking to a few people and making them listen to the two songs, they gave me their feedback as to which they think would suit the genre and it more flexible to my narrative. I got very beneficial feedback which has contributed to my decision of choosing 'Good Grief' by Bastille which I did originally plan.
I'm hoping to get an original cover recorded for the song but if not I will use the original after contacting the record label.
After some reflection after talking to Lucy, I came to the conclusion that I preferred the narrative of the first idea which was to have the narrative of a couple but at the end present it as a memory/analepsis where one of them is looking back at their teenage relationship when they are older and perhaps no longer together. Lucy gave me some really good ideas in terms of Camera Angles, Editing, Song Choice and Mis-en-scene. I've gone back and added these into my research consolidation. I feel the pitch gave me some fresh ideas in my approach to the music video and I will take her opinions into consideration.
