Pre-Production Planning: Audience

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Based on what I have researched looking at music videos and music videos of the Indie genre here are some conclusions I have made for who I want my target audience to be:

Teenagers/Young adults (from the ages of 16-25)
Males and females
Part of the UK population (because of cultural pragatics of the UK and the band being a UK band)
People with an interest in music
People with an interest in the Indie genre

The results of my previous audience feedback showed that my music video would appeal almost equally to both genders with females only 5% higher interest than males.

Target Audience Gender
Create bar charts

All the participants above were of the same age range which is my ideal target audience age (16-25).

Based on this I will continue my research and planning keeping in mind what I think will appeal to my target audience.

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