Ancillary Research 2: What Is An Album Magazine Advert?

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What is a Magazine Advert?
Magazine adverts are advertisements in magazines that promote the artists and the release of a new album. They let the target audience know of new music by artists as well as the release date of the music and the features the album will contain.

How does a Magazine Advert benefit the artist/artists?
The design of a magazine advert tends to relate to the image of the artist and therefore helps to further promote the artist or band. As well as helping with image promotion, it gives further information about the release of the album such as the date of release, features on the album and where the album will be available to purchase - giving the audience all the information to purchase the album and therefore helping in their marketing.

What does it look like?
Here is a generic model of an album advert for a magazine -

The advert tends to follow a similar style to the album cover either in design or artwork. Sometimes they include studio photos of the artists themselves or album art from the album. They also tend to be a single page spread however album adverts that are two-paged are not uncommon. It also gives you information on the artist releasing the album, the name of the album, date of the release, a rating by a magazine and information of other social media platforms.

Here are some examples of album magazine adverts from different artists and bands:

'Who You Are' by Jessie J -
'AM' by Arctic Monkeys -

'R.E.D' by Neyo -
' Lights' by Ellie Goulding -

 'Right Place Right Time' by Olly Murs -

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