Ancillary Research 1: Design Feedback

12:08

For the last stages of finalising my Digipak, I wanted to get some audience feedback on which I should have as my final Digipak. I created a score sheet and decided to collect a tally from my peers.
I created the score sheet below and printed it out and passed it around a group of people. I asked everyone to choose which one they think is the best and put a tally in that score box. I also added a comments box for any comments people had to add and any critical feedback they wanted to give.
This was the completed feedback sheet:
The comments left were:
-'really like number 2'
-'beautiful imagery'
-'love no.2'
-'good branding'
The results from my target audience showed three in favor for design one, thirteen in favor for design two and five in favor for design three.
Overall from this audience feedback I can conclude that the second Digipak appealed more to my target audience and proved to get good feedback. Therefore I will finalize my Digipak design based on this.




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