Ancillary 2: Creating The Advert
14:09
To create my magazine advert these are the steps that I followed.
Firstly I opened up the outline of the hands and flowers out into photoshop. I also opened up the photoshop file of the Digipak so I could copy some layers.
The first thing I did was create a new document that was roughly A4 size. Then I colour matched it to the same mustard colour used for my Digipak and filled it in using the paint bucket tool
I then brought in the design of the hands and I created two layers of the hand artwork, one being flipped vertically. I then positioned them coming from each side of the poster. I made sure the hands themselves met in a central composition and so they looked as if they were almost reaching for each other.
Then I copied the title layer from the Digipak document and added it into this document. I positioned it in the corner similar to where it was on my Digipak.
Then I added the reference to a new album by writing out 'THE BRAND NEW ALBUM' using a text box. I made the font bold and capitalized so it stood out to follow a common convention of album adverts.
Then below the hands I added the date of the album release in a similar style font below the hands. I spaced out each charecter similar to the title as I wanted to create variety and draw attention to the title. I also made sure this was bigger than the other text.
I thought the design was a bit plain so I added in one flower to begin with to see where it would look good, I played around with it and decided to place it so the hands looked like they were coming out of the flowers.
I also did the same with the other hand and added another flower design to add some consistency.
I wanted to add some more flowers but didn't want to overcrowd the hands so I placed some near the album title.
After this I was finally happy with my advert for the album and think it looked very authentic. I kept to common conventions such as release date, album art, band title and reference to an album release however excluded some elements such as institution logo and website as I wanted to follow a simple design due to my genre. I also wanted to keep it simple so it was more similar to my album cover.
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